Service 04 · Logo & branding
Logo design and branding for New York businesses
Media Stop NY designs logos and brand identities for local businesses in New York: your logo, colors, fonts and the way you talk to customers. Because we also make signs, every logo is designed to work lit up on a storefront, tiny on a phone and on every post.
- Logos that work on a sign
- Colors, fonts & voice
- A brand guide you keep
- Service
- Logo & branding
- Area served
- New York, NY
- Includes
- Logo, colors, fonts, voice
- First step
- Free plan, reply in 24h
What you get
What’s included in a Media Stop brand?
A logo is just the start. A brand is the full kit that makes your business look and sound the same everywhere — on the street, online and in print.
Logo — main & simple versions
A main logo plus simpler versions for small spaces like a profile picture, a stamp or a blade sign.
Best for: Looking sharp at every size
A color palette
A small set of colors that work on a lit sign, a screen and in print — with exact codes for every use.
Best for: Looking the same everywhere
Fonts
A headline font and a body font that are easy to read from across the street and on a small phone screen.
Best for: Signs, menus and posts
A brand voice
How your business sounds — the words, tone and taglines you use on signs, your website and social media.
Best for: Posts and ads that sound like you
A simple brand guide
A short guide that shows how to use your logo, colors, fonts and voice — so anyone you work with gets it right.
Best for: Printers, staff and partners
Files for every use
Ready-to-use files for signs, print, your website and social media — including the vector files sign makers need.
Best for: Never hunting for your logo again
Where to start
Do I need a new logo, a refresh or a full rebrand?
It depends on how well your current look still fits. If customers already know your logo, a refresh keeps that recognition while making it modern. If you’re new or your business has changed, a new brand is the better start.
| Refresh | Rebrand | New brand | |
|---|---|---|---|
| When it fits | Logo feels dated but known | Business has changed | Opening soon |
| What changes | Cleaner logo, updated colors | Logo, colors, fonts, voice | Everything, from scratch |
| What you keep | Name and core idea | Usually your name | Nothing to keep |
| Best paired with | New sign face | New sign and website | Sign, website and social |
How it works
How does logo and brand design work?
Five steps, one team. You choose the direction before we refine it.
Free plan
Send the form. A real person calls you within 24 hours.
Discovery
We learn about your business, your customers and the other shops on your street.
Concepts
You see a few different logo directions and pick the one that feels right.
Refine
We perfect your favorite and build the colors, fonts and voice around it.
Deliver
You get your brand guide and every file — ready for your sign, site and social.
Built for the real world
Designed to look great lit up — and tiny
A logo that looks good on a screen can fall apart on a sign or as a small profile picture. Because we make signs too, we test every logo where it will actually live: lit up at night, small on a phone and in one color on a window.
- Tested on signs, screens and windows before you approve
- Applied to your sign, website and social by the same team
- One look customers recognize anywhere
FAQ
Logo & branding questions
How much does logo design cost?
It depends on what you need — a logo refresh costs less than a full brand with colors, fonts, voice and a guide. Your free plan includes a clear, written quote before any work starts.
How long does it take to design a logo?
It depends on the scope and how quickly you give feedback on concepts. You get a timeline with your quote.
How many logo options will I see?
You’ll see a few different directions first, choose the one you like most, and then we refine it with you until it’s right.
Can you update my existing logo instead of starting over?
Yes. A refresh keeps what customers already recognize and makes it cleaner, more modern and easier to read on a sign and a phone.
Do I own my logo when it’s finished?
Yes. Once your project is complete and paid, the logo and all the files are yours to use anywhere.
What files will I get?
Files for every use — print, signs, your website and social media — including vector files that sign and print shops need.
Use your new brand on
- 01Storefront signageBe seen from down the block — channel letters, awnings, window graphics and more.Learn more →
- 02WebsitesSo people who see your sign can find, call and visit you online.Learn more →
- 03Social media & marketingKeep the customers your sign brings in coming back.Learn more →
- 05POS setupClover, Square, Toast and more — set up, connected and ready on day one.Learn more →
Get a look customers remember
Tell us about your business. A real person calls you within 24 hours with a free plan.
Media Stop NY — storefront signage, websites, social media and marketing, and logo and branding for local businesses in New York. Est. 2019.
© 2026 Media Stop NY. All rights reserved.
Photos from Unsplash by Kelly Sikkema, Mika Baumeister, Ichsan Chairul, Prayudha Saputra, Rochelle Lee.